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Cinema and VOD in Italy (and elsewhere) - page 7 / 15

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pwk.it - VoD Italy   21 November 2008

IPTV VOD in Italy

IPTV adoption is beating most expectations

650K HH by mid 2008 (Between 2008)

Up ca. 100% in only 6 months

Four major offers: Fastweb, Telecom Italia, Tiscali, Wind

VoD/user grows fast

The bad news:

piracy of course!

P2P of course, but just not as bad as often portraied

regulatory dead lock (with repeated attempts to introduce rules against P2P)

the typical Italian issues: concentration in the media vs. weakness of independent players no strength/incentives to move digital

VOD users watch movies but not as much as would be expected (prices plunge)

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