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Cinema and VOD in Italy (and elsewhere) - page 8 / 15

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pwk.it - VoD Italy   21 November 2008

On line VOD in Italy

  + 18,7%

21h 45 m

18h 36m

Monthly Time spent /user

  + 10%

32

29

Monthly session/user

  + 21%

24,3 Mni

20,25 Mni

Active monthly users

Y Growth

Jan-08

Jan-07

The Italian on line environment is developing slower than in other major EU countries

Confindustria 2008

Bad news:

Strong slow down of on line ad growth (35% 15% in 2008)

So far the only realistic model of monetization of video is on line ADV (though still to be proven)

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