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16

COPYRIGHT

Market research confirms how the CAR/DIO’s provocative pitches can spike a prospect’s EKG and spark an immediate interest in buying a new car. From double-truck spreads in major magazines to seductive spots on radio and TV, the automaker’s advertisements implore millions of consumers to “Pump Up The Planet with a CAR/DIO.” Can other coachmen who covet these communiqués attempt to transplant the company’s marketing message into media of their own? Thanks to the law of copyright, plagiarizers who half-heartedly attempt to purloin pertinent possessions risk (legally speaking, of course) infractions, infarctions, or full arrest.

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