Confirm final clearance of container after the scan at the CEPS office at the scanning
SECTION III: MARKET SECTOR STRUCTURE AND TRENDS
Retail Food Sector
Ghana’s retail food sector consists of supermarkets (accounting for 1 percent of total retail sales), convenience stores/small grocery stores (30 percent) and traditional open air markets (69 percent). According to trade sources, retail food sales have grown about 10 percent annually since the enacting of trade liberalization policies by the GOG in 1991. The relative stability of Ghana is encouraging the growth of the expatriate population and Ghana is considered the gateway to other West African countries.
In 2008, consumer-oriented food imports were estimated at $800 million and industry sources forecast imports could climb to as high as $1 billion by the end of 2009. Some of these products are re-exported to other African countries. The standard rate of duty for most food products is 20% (for example, rice) while raw materials are levied a duty of 10% (for example, wheat). A general exemption from payment on the import duty can be granted on items such as ingredients for the manufacture of poultry feeds if certified as such by the Ministry of Agriculture. The major players for distributing imported consumer oriented foods in Ghana are importers/distributors, wholesalers and retailers.
In 2008, U.S. exports of consumer-oriented products accounted for only 6 percent of total imports of these products, compared to 35 percent for the EU and 30 percent for Asian and 29 for South Africa and other suppliers. The low U.S. market share is mostly due to:
Higher freight charges for shipments from the United States to Ghana. There are few direct sea routes from the United States and most U.S. goods are transshipped through Europe, adding to shipping costs. Lack of expiry dates/best before labels on some U.S. products creating difficulty for the Ghanaian importer during clearing process and in marketing products.