Some U.S. exporters are unwilling to meet Ghanaian importer demands especially on product specification and documentation. Insufficient contact between U.S. exporters of consumer oriented products and Ghanaian importers. Strong competition from traditional suppliers such as Asia, South Africa, and the EU.
Source: Ministry of Trade, Ghana Statistical Service
The USDA’s BICO report indicates that the value of U.S. consumer oriented food exports to Ghana increased by 39 percent in 2008 from $25 million in 2007 to a record $41 million, although exports have slowed somewhat in 2009. Poultry meat, breakfast cereals, dairy products, processed fruits and vegetables, fruit and vegetable juices, vegetable oils and wines and beer make up most of these imports.
Food Processing (FP)
Although food processing is underdeveloped in Ghana, the sector accounts for nearly 30 percent of Ghana’s manufacturing sector, and according to official sources manufacturing industry has an estimated 25 percent share of Ghana GDP. Manufacturers are focusing on packaging and selling products in affordable small units for one-time use in order to boost sales and increase market share. A growing concern among Ghanaian consumers with regard to food safety and healthy diets are also increasing demand for higher quality products. As a result, domestic processors are developing and improving food products in order to meet the needs of this niche market.
There has been increased interest shown by suppliers from the EU, Asia, and South Africa in the Ghanaian intermediate/food ingredient sector and these suppliers have been quick to adapt to the requirements of this growing sector. Ghanaian food processors perceive U.S. food ingredient suppliers as reliable in terms of volume, standards, and quality but U.S. exporters are constrained by: