Limited knowledge of the Ghanaian food ingredient market.
Strong competition from South Africa, the EU and Asian suppliers.
Local infrastructure and operational capital are limited and local production costs are high.
Ghanaian importers lack knowledge of food ingredients available from the U.S.
Limited contact between Ghanaian businesses and U.S. exporters.
Corn Starch Dairy Products Ethanol Fruit Juice Concentrate Fru pre-mixes & syrup Ice Cream Pre-mixes Other Beverage Bases Flavors, Sweeteners, Micro nutrients, other ingredients for food and feedstuff processing, etc.
Baking mixes, Yeast & Baking Powder Jam & Jellies it Mayonnaise Salad Dressing Sauces, Spices Tomato Ketchup Seasonings, etc
Major Exports to Food Processing Sector
Edible and inedible Fat Raw Sugar Refined Sugar Malt Wheat Rice
Food Service (HRI)
Ghana’s food service sector consists of hotels, restaurants and institutional contracts (HRI).The HRI sector is valued above $500 million and has been expanding rapidly over the past five years. This sector represents a growing market for imported food ingredients. Growth in the HRI sector is driven by economic growth, changing consumption patterns, an expanding tourism sector. Increasing urbanization, more women working outside the home and changing lifestyle of the large youth population have led to greater consumption of western style convenience foods. The largest and fastest growing segment of HRI is the quick service restaurants (QSR) and this segment is expected to continue to experience strong growth as convenience QSRs become more and more important in the Ghanaian way of life. In the hotel segment, major international hotels are being built or renovated in Ghana including the Holiday Inn (operational), Marriot, Sheraton, Hilton, and others.
Because of this growth there is increased demand from the HRI sector for high-quality food ingredients. U.S. products with best market prospects include potato chips, sauces, seasonings, pastry mixes, canned food, wine, beer, ice cream, and fruit juices. Except for wines, the import duties on these products is 20 percent. In addition, major food service operators are looking for franchises to represent major U.S. companies in Ghana, especially in the quick restaurant sector.