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Asthma Health Outcomes Project

Overviews of Surveyed Asthma ProgramsSeptember 2005

Domestic Programs: Florida (cont'd) Back to Index

Blueprint for Health Asthma Program

Blue Cross and Blue Shield of Florida

Jacksonville, FL

Angela Morton, RN, RRT

(904) 564-5836         

angela.morton@bcbsfl.com

www.bcbsfl.com

The Blueprint for Health Asthma Program is a voluntary program available for Blue Cross Blue Shield members 5-56 years enrolled in Health Options, Inc. (an HMO of Blue Cross Blue Shield of Florida) and Medicare Advantage. The program began in 1994 as a partnership with a local Jacksonville hospital. In January 2002 the program expanded statewide. The purpose of the program is to reduce asthma related morbidity and mortality by improving the management of asthma through member and provider education and care.  

In addition to numerous educational mailings, program participants receive telephonic education from a nurse. These phone conversations included education on asthma, triggers, medication use, and healthcare utilization, as well as any other topics important to the member with asthma. The program also includes provider education through mailings every other month. These mailings include member profiles who are outliers, specifically for increased quick-relief medication use

The 2004 program evaluation demonstrated a positive impact on hospital utilization, emergency department visits and medication use among members with asthma.

The program is ongoing.

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