Pumpkin Patch’s continuous design philosophy results in regular orders to its manufacturers. Manufacturers are largely based overseas, supplemented by New Zealand manufacturers, and are selected based on their skills, product quality, timeliness and cost. Many of the suppliers have long-standing relationships with Pumpkin Patch and this assists the Company’s quality aspirations while still meeting the demanding production timelines of an apparel company.
warehousing and distribution
Pumpkin Patch operates a 13,395m2 distribution centre attached to its head office in East Tamaki, Auckland. The distribution centre serves as the global warehouse for all of Pumpkin Patch’s stores and sales. The distribution centre receives substantially all manufactured garments and product ranges and is responsible for the daily dispatch of the products to its stores in New Zealand, Australia and the United Kingdom to its international wholesale customers and to fill its internet and catalogue orders. The distribution centre receives, picks, packs and distributes approximately 70,000 garments per day. Existing facilities are expected to be sufficient for the foreseeable future.
The distribution centre employs approximately 70 staff. It utilises a paperless management system which enables Pumpkin Patch to receive daily sales information from each Pumpkin Patch store, individual catalogue purchases and internet sales. These are then usually dispatched the following day. The management system also allows packages that are sent internationally from the distribution centre to be tracked and electronically processed through various countries’ customs departments.
The distribution centre is capable of handling over 30,000 SKUs (discrete lines of stock) in any given period enabling the Southern and Northern hemispheres to be serviced simultaneously despite differing seasons and ranges.
The distribution centre was leased in August 1999 for an initial term of approximately 10 years with rights of renewal for a further 15 years. To provide for future development of the distribution centre, should the need arise, Pumpkin Patch has acquired approximately 20,300m2 of undeveloped land surrounding its East Tamaki site.