Pumpkin Patch stores
Pumpkin Patch currently has 111 stores in New Zealand, Australia and the United Kingdom and employs approximately 1,700 staff (including both full time and part time staff). 37 of these stores are located in New Zealand with 64 in Australia and 10 in the United Kingdom – and a further 2 stores will be opened in New Zealand by the end of the 2004 financial year. Each of these stores sells the comprehensive Pumpkin Patch collections and is designed to be open, inviting and exciting.
The Pumpkin Patch shopping experience is fresh and unique – when people walk into one of the stores they are meant to get a real sense of the passion that the Company has put into the clothes. Every store has a toy-filled play area to keep even the smallest shoppers amused, and lots of room for parents and kids to move around.
Given that the unique stores are perceived by some parents as a shopper’s heaven with specially designed areas for boys and girls and a cool mini-store for the Urban Angel brand, it is not surprising that several stores have been voted by shopping centre customers as the best in the centre.
The fixtures and fittings throughout our stores reflect the commitment to quality that is evident throughout the business. Special interior effects and hand-painted finishes are used to create a warm and friendly ‘designer store’ atmosphere.
Pumpkin Patch carefully evaluates the location for new stores. The Company undertakes reviews with external consultants that analyse customer catchments, customer demographics, availability and cost of retail space, proximity of competitors and proximity to other existing Pumpkin Patch stores.
Pumpkin Patch’s in-house design and fitout teams enable the Company to quickly design and build new stores. Generally a store is open within eight to ten weeks from the receipt of final plans and approvals.
Most stores are between 250m2 and 350m2 (the largest is 500m2) with standard leases having initial durations of approximately five years.
Pumpkin Patch has identified specific store expansion opportunities in both New Zealand and Australia and expects to open an additional 2 stores in New Zealand and 7 stores in Australia during the 2005 financial year.
Pumpkin Patch Store Numbers
(Financial Year End)