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Pumpkin Patch... the brand

Founded in 1990 by Sally Synnott, Pumpkin Patch has become an iconic brand in the childrenswear market. Innovative design is fundamental to Pumpkin Patch’s success and the ongoing recognition both in Australasia and further afield signifies the underlying strength of the brand.

The Company has a large design team led by Chrissy Conyngham, with extensive experience in childrenswear and other apparel markets. The in-house design team produces more than 1,500 styles per season using a tightly controlled process that ensures all garments are fresh and coordinated.

Product development includes conceptual artwork, style creation, product sourcing and control of quality.

Pumpkin Patch has nurtured its brand ensuring that all product design, shop merchandising, catalogues and marketing to the customer are developed in-house. This delivers a consistent approach to branding which increases brand recognition amongst customers.

Today, Pumpkin Patch’s employees are focused on the same aspirations of brand quality that our design team have built into the product. Utilising a fully integrated process, the Company has developed software and information systems that track products from design/origination through to sale.

design

  • origination

  • shared story

  • style creation

sales & marketing

  • retail stores

  • wholesale

  • internet

  • catalogue

product sourcing

  • quality control

  • final product

warehousing & distribution

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