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Chart 22 Global Presentation Slide (22)

Chart 23 Global Presentation Slide (23)

KEY CONSUMER TRENDS TO WATCH

DEVELOPED MARKETS

Shifting demographics drive increase in pet ownership

Increased affluence and humanisation fuel premiumisation

Premiumisation leads to increased market segmentation

Anthropomorphism fuels demand to satisfy “perceived” needs

DEVELOPING MARKETS

Increased affluence drives growth, but mid-priced and economy sales still important

Deepening distribution drives market penetration

TRANSLATING INSIGHT INTO ACTION

NUTRO PRODUCTS ULTRA

Nutro Products seeks an “holistic” solution to its recall woes

Limited distribution targets the right market

The cache of exclusivity

Mars takeover will boost distribution and distribution muscle

Outlook

VIP PETFOODS AND FRESHPET

PANDEAN represents a concept, rather than a brand

Under pressure from Mars in Australasian market

PANDEAN Diet key to recovering market leadership for VIP

Menu Foods recall a godsend for Freshpet

Freshpet also emphasises quality

Outlook

NEW PRODUCT DEVELOPMENTS

LEADING INNOVATIONS IN THE MARKETPLACE

Champion Petfoods’s Orijen dry cat and dog food benefits from naturalness and traceability

“Biologically Appropriate” concept represents an additional USP

Wave of organic products hit the US

Opportunities in mid-price and economy segments

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