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Chart 44 Major Markets: Cat Food 2007 % Value Breakdown

Chart 45 Major Markets: Other Pet Food 2007 % Value Breakdown

Chart 46 Major Markets: Pet Care Products 2007 % Value Breakdown

COMPETITIVE ENVIRONMENT

GLOBAL PLAYERS – PERFORMANCE ASSESSMENT

Headlines

Nestlé consolidates presence through acquisitions and organic growth

Mars striving to regain global market leadership through premiumisation

Procter & Gamble targets health and gourmet segments

Colgate-Palmolive focuses on functional pet food

Chart 47 Global Company % Value Shares of Pet Food and Pet Care Products: 2006

Chart 48 Global Company % Value Shares of Dog Food: 2006

Chart 49 Global Company % Value Shares of Cat Food: 2006

Chart 50 Global Company % Value Shares of Other Pet Food: 2006

Chart 51 Global Company % Value Shares of Pet Care Products: 2006

REGIONAL PLAYERS – PERFORMANCE ASSESSMENT

Headlines

Agrolimen fills Western Europe competitive vacuum left by Mars/Royal Canin merger

Provimi overtakes higher profile peers in Eastern Europe

Acquisitions bring Del Monte to prominence in North America

Total Alimentos leads the indigenous pack in Latin America

Asia-Pacific: Uni-Charm jumps from fourth to second in Japanese market

VIP Petfoods challenges in premium Australasian segment

Foodcorp experiences vigorous growth in South Africa

Summary 3 Sector Ranking of Major Players by Region: Dog Food Retail Value Sales 2006

Summary 4 Sector Ranking of Major Players by Region: Cat Food Retail Value Sales 2006

Summary 5 Sector Ranking of Major Players by Region: Other Pet Food Retail Value Sales 2006

Summary 6 Sector Ranking of Major Players by Region: Pet Care Products Retail Value Sales 2006

EMERGING COMPANIES TO WATCH

Nutro Products looks to Ultra to revitalise its premium offerings in North America

Outlook

KlinVet exploits macroeconomic trends and enhanced distribution in Russia

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