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Outlook

MaltaCleyton exploits established distribution network to break into Mexican pet food

Outlook

KEY HURDLES EXPERIENCED IN 2006/2007

Pet food recall impacts North American growth

Private label a threat to established brands

Distribution still an issue in many developing economies

KEY LEARNING FROM SUCCESSES (2006/2007)

Premiumisation a key driver of value growth in pet food sales

Growing demand for functional pet food products

Owners increasingly view the dietary needs of their pets in human terms

MERGER & ACQUISITION ACTIVITY: IMPACT ASSESSMENT

Mars strengthens presence in high-growth segments

Acquisition of Doane Pet Care has defensive and offensive elements

Del Monte acquires Meow Mix and Kraft Foods’s Milk-Bone brand

Pet food merger and acquisition unlikely to be significantly dampened by wider market woes

THE GLOBAL MARKET FOR PET FOOD AND PET CARE PRODUCTS IN 2012

FORECAST MARKET PERFORMANCE AND PREDICTIONS

PET HUMANISATION WILL REMAIN DOMINANT TREND IN DEVELOPED MARKETS

TUSSLE BETWEEN PREMIUMISATION AND COMMODITISATION WILL DETERMINE PRICING LANDSCAPE

Growth of pet superstores likely to lead to increased commoditisation in premium segment

Pet food recall increases instability in the market

Maturation in volume sales will make value growth the main growth driver

Medium term could be bumpy for premium segment, particularly in developing economies

JAPAN MAY BUCK MATURATION TREND

Consumers may continue to be hesitant

VOLUME GROWTH WILL BE MAIN DRIVER IN DEVELOPING MARKETS

Rapid retail expansion provides unique opportunities for pet food superstores

Increased urbanisation and affluence lead to increased commoditisation

CONVERGENCE OF LIVING STANDARDS DRIVES THE MARKET IN EASTERN EUROPE AND LATIN AMERICA

Macroeconomic conditions crucial to pace of maturation

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