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a guide to reporting company performance - page 12 / 38

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10

chapter 2

c o r e e l e m e n t s t h e

of the approach

Based on sound principles and practical concepts

Indicators of any kind should be based on a set of principles which

define how they will be selected and used. This will help ensure

that measurement programs are scientifically supportable, relevant,

accurate and useful.

Performance measurement and reporting must be practical and

straightforward for the whole business community to follow . This

is why our concept calls for two types of indicators – generally

applicable and business specific. This approach allows companies

to keep their measurement system focused on the relevant issues,

as well as provide information in a form which is commonly

understood and broadly accepted.

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