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Social learning theory

assumes behavior is a function of consequences

at the same time, emphasizes that people can learn through observation and direct experience

The influence of models is decided by

Attention processes (e.g., models’ attractiveness)

Retention process (e.g., how well models will be remembered)

Motor reproduction processes (e.g., convert what learned to behavior)

Reinforcement process (e.g., repeat rewarded behavior)

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