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2nd choice

3rd choice

4th choice

5th choice

3. Matrix & Rating Types:

More export formats

Multiple logins

More customization

Multi-lingual Support

Smart Survey Design

Example: Please rank the items from 1 to 5 according to what is most important when looking for an online survey provider.

Survey templates


The matrix & rating type questions are used when surveying the frequency of something like behavior or attitude. It is best to present the rating scale in a logical or consistent order. Therefore, it makes sense to order the ranking or rating choices from low to high (e.g. Strongly Disagree to Strongly Agree going from left to right).

If you set up the rating scale in your survey in this format of “Strongly Disagree” to “Strongly Agree,” make sure that the rest of the survey is consistent and all rating scales go from the low to the high frequency throughout (or vice versa). In addition, some surveys may only label the outliers or endpoints of the scale, but it is good practice to assign a label or number to each rating scale.

Please note: Some studies have shown that whether verbal descriptors are used only at endpoints or at every scale point, it may affect the distribution of the data collected either way (Meric, H. and J. Wagner 2006, 3).

Example: Without Descriptions on Every Rating Scale:

Please answer the following about SurveyMonkey.

1 - Strongly Disagree

5 – Strongly Agree

It is easy to use.

It is fun.

(See the next page for example on adding descriptive text to each column)

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