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Smart Survey Design

b. Body of the Survey Design:

The use of space throughout the survey is also important. Trying to fit too much information (e.g. too many questions) on a single page may cause respondents to struggle through the survey. If your survey has multiple sections or parts, then it is good to introduce each new section as suggested previously. Keep in mind to make the sections and questions flow in a sequential order that makes sense to the respondents (Brace 2004, 154).

You are the survey author and designer, so you can make it as visually interesting as you would like! If you are a Professional subscriber with SurveyMonkey, you will be able to customize the survey according to your needs. Here are some tips to remember when designing the look of your online survey (The following is taken from “Organizing and Formatting surveys”):

  • 1.

    Make the survey visually appealing and user-friendly.

  • 2.

    Try not to use small fonts or fonts that are not easy to read. Some participants may have a difficult time reading small print.

  • 3.

    To avoid clutter, use white space.

  • 4.

    Ask only one question per line. If it makes sense you can place questions side by side using our tool.

  • 5.

    Group similar question together or in the same area of the survey.

  • 6.

    Ask interesting questions in the beginning of the survey to grab the participants’ attention. This helps to stimulate interest.

  • 7.

    Place demographic and/or sensitive questions at the end of the survey. If they are in the beginning, participants may opt out early.

  • 8.

    Finally, test the survey before going live. A small sample of test respondents can help verify if your survey is working properly. This enables you to revise and edit questions and the survey design.

c. End of Survey or Thank You Page:

Once your respondent has reached the end of your survey, you can create a Thank You page. Here you can thank the respondent for their time. Also, let them know that once they click the “Done” or “Submit” button, their survey response will be submitted. This may help to build rapport with the respondent; possibly increasing the likelihood that they will participate in your future survey invites. SurveyMonkey does have a Thank You page option for your survey. This is located under the Collector’s Settings. In addition, if you are a Professional subscriber, you can also utilize the redirect option located under these settings. Here when a respondent clicks the “Submit” button on your survey, you can set it up to redirect them to your own organization’s website. This way the respondent will know your organization and know the survey has been successfully submitted.

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