X hits on this document

85 views

0 shares

0 downloads

0 comments

2 / 36

Smart Survey Design

Table of Contents & Summary

  • I.

    Introduction: Relevancy and Accuracy…..………………………pg. 4

    • Be familiar with the question

    • Know the objectives

    • Know the kind of information needed

    • Pay attention to wording style, type, and question sequence

    • Pay attention to survey length and make the survey interesting

    • Collect the data in a reliable and valid way to ensure accuracy

  • A.

    Question Intent……………………………………………………pg. 5

    • Use legible questions

    • Use relevant questions

    • Use painless and quick to answer type questions

B. Good vs. Bad Questions………………………………………….pg.6

1. 2.

Be brief Be objective

Avoid leading questions Avoid loaded questions Avoid built in assumptions

3.

Be simple

Use words that are simple and direct Avoid technical jargon Adopt the same definitions throughout Avoid negatives or double negatives Avoid double-barreled questions

4.

Be specific

II. Survey Question Types & Structure……………………………….pg. 9

  • A.

    Question Types…………………………………………………….pg. 9

    • 1.

      Types of survey questions and examples

Choice One Answer, Multiple Choice, & Open Ended Ranking questions Matrix-Rating scales

  • Likert scales

  • Semantic Differential scales

Balanced vs. Unbalanced-Rating scales

2. Additional things to consider:

Avoid sensitive questions Memory questions Subjective questions

Narrative questions

Page 1

Document info
Document views85
Page views85
Page last viewedWed Dec 07 12:41:38 UTC 2016
Pages36
Paragraphs775
Words10591

Comments