Smart Survey Design
3. Maximizing Response Rate:
Here are some tips for maximizing the Response Rates (Taken from: http://www.utexas.edu/academic/diia/assessment/iar/teaching/gather/method/survey- Response.php?task=research):
Request participation in advance.
Include information regarding the following in the Introduction of the survey or in the cover letter:
State the purpose of the survey.
Give a reason for participation.
Give the terms of anonymity and confidentiality and how the results will be used.
Allow enough time to complete the survey. With our tool you can set a cutoff date and time if you do not want to collect responses after a specific date and time.
Provide Survey Instructions - Explain how to navigate through and submit the survey plus include instructions for each section if applicable.
Design a survey that is easy to follow with clear and direct questions/instructions:
Designate sections by creating ‘pages’ to the survey.
Group similar questions together.
Send reminders during the survey period for those that have not completed the survey.
Offer a gift or incentive for participation. Be sure to deliver the promised gift.
Gift Certificates, coupons, etc. Do not offer money as an incentive.
Offer to share the summary of the results if you are a Professional subscriber.