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Smart Survey Design

3. Maximizing Response Rate:

Here are some tips for maximizing the Response Rates (Taken from: http://www.utexas.edu/academic/diia/assessment/iar/teaching/gather/method/survey- Response.php?task=research):

  • 1.

    Request participation in advance.

  • 2.

    Include information regarding the following in the Introduction of the survey or in the cover letter:

      • State the purpose of the survey.

      • Give a reason for participation.

      • Give the terms of anonymity and confidentiality and how the results will be used.

  • 3.

    Allow enough time to complete the survey. With our tool you can set a cutoff date and time if you do not want to collect responses after a specific date and time.

  • 4.

    Provide Survey Instructions - Explain how to navigate through and submit the survey plus include instructions for each section if applicable.

  • 5.

    Design a survey that is easy to follow with clear and direct questions/instructions:

      • Designate sections by creating ‘pages’ to the survey.

    • Group similar questions together.

  • 6.

    Send reminders during the survey period for those that have not completed the survey.

  • 7.

    Offer a gift or incentive for participation. Be sure to deliver the promised gift.

    • Gift Certificates, coupons, etc. Do not offer money as an incentive.

    • Offer to share the summary of the results if you are a Professional subscriber.

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