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Smart Survey Design

  • B.

    Question Sequence………………………………………….pg. 14

    • Opening questions

    • Question flow

    • Location of sensitive questions

  • C.

    Survey Layout………………………………………………... pg. 15

    • 1.

      Basic guidelines Introduction Body of the survey design End of survey or thank you page

    • 2.

      Layout for coding/editing and identification Identification Numbering Instructions Fonts & formats

  • D.

    Pre-Test………………………………………………………… pg. 18

    • Evaluate survey’s competency

    • Estimate the survey length or time to take the survey

    • Checklist of concerns to address with the pre-test

  • III.

    Survey Response Rates & Pros vs. Cons……………….......pg. 20

    • A.

      Survey Response Rate……………………………………….pg. 20

      • 1.

        Response rate calculation

  • 2.

    Factors in determining acceptable response rates The research purpose Type of statistical analysis How the survey is administered Relationship to your respondents

  • 3.

    Tips for maximizing response rates Request participation in advance Allow enough time to complete Provide survey instructions Design easy to follow and clear/concise Survey Send reminder Offer an incentive

B. Pros & Cons of Online Surveys……………………….......pg. 23

(List continued on pg. 3)

1. Pros:

Same strengths as a paper version

Page 2

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