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Smart Survey Design


From the suggestions and examples provided in this guide, you can see that creating effective surveys does not have to be an intimidating task! Everyone is capable of designing surveys to gather specific data as accurately as possible. You do not have to be a master designer to accomplish these goals, and the tips and basic guidelines provided here will help you get started in creating effective and accurate surveys.

Web-based surveys ultimately give you the freedom to be creative when designing surveys through the use of colors, logos, images, etc. Don’t be afraid to have fun with the design process and create surveys that are visually pleasing and stimulating in content. Implement strategies to increase the survey’s response rate by creating clear and brief questions, by providing concise survey instructions, and by indicating how the information collected will be handled. Offer incentives and make sure to deliver on the promised gifts to ensure future survey participation by respondents.

The beauty of web-based surveys is their dynamic quality. You can email a survey invite and receive responses within the same day! As soon as a respondent clicks the “Submit” button on the survey, his/her response comes immediately into the Analyze section of your account. You do not have to deal with the tedious mail process anymore and you no longer have to waste paper to send out hundreds of surveys. Another bonus of the tool is the automatic calculations of the survey data in the Analyze section. Here you will see immediate statistics like percents, response totals, respondent totals, and response averages (for Matrix-Rating types).

Just like anything in life, there are pros and cons to everything you do; even when it comes to using web-based surveys. This guide addresses both sides of the coin. We would like for you to have enough information so you can decide if web-based surveys are right for your data collection needs.

SurveyMonkey is a self-service online survey application. However, we realize that you have busy schedules and may not have the time to dedicate to designing a survey or perhaps you may not be sure where to begin.

In order to alleviate some of the work for you, we do offer a survey design service at an additional cost.

  • If you already have a Word or PDF version of your survey, please send it in through our email support center. We will review the design and send you a quote spec sheet.

  • Once you register for a Professional account and after we finish building the survey for you, the survey is transferred into your account.

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