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Smart Survey Design

Example: “How useful do you find SurveyMonkey’s Help Center Topics and the email support center?”

Replace with: Question 1: “How useful do you find SurveyMonkey’s Help Center Topics?” Question 2: “How useful do you find SurveyMonkey’s email support?”

4.)Be Specific – Ask precise questions. Avoid things that are too general, too complex or undefined. Stay away from using words like “often,” “usually,” “generally,” etc. Each person’s thought process is different and some people may infer a different meaning. “Often” to one person may be once or twice a week and to someone else it could be a few times a month. Do not use abbreviations and spell words out when necessary so it will not lead to potential confusion for the respondents (Iarossi 2006, 30-44).

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