Elements of Textile, Apparel and Fashion Merchandising
Students will evaluate elements of textile, apparel and fashion merchandising.
How do marketing principles impact fashion design?
Learning Plan & Notes to Instructor:
apply marketing strategies for textile, apparel and fashion products.
Develop a Venn diagram to illustrate the 4Ps of marketing. In small groups, have students to develop a new fashion line applying the 4Ps of marketing to launch a successful product. Classify decisions made when applying the 4Ps of marketing on a word wall.
analyze the cost of constructing, manufacturing, altering, or repairing textile, apparel and fashion products.
Gather garments and other fashion products that have been manufactured, recycled (vintage), redesigned, and constructed. Determine cost and compare.
analyze ethical considerations for merchandising apparel and textile products.
Examine current news articles that report on economic impact of unethical action. Discuss impact on society and individuals.
Have students examine the Employee Free Choice Act, a major change in labor law that is now being considered by Congress. An in depth lesson is found at:
Have students research and summarize findings on child labor and women’s economic development.
Investigate external factors that influence merchandising.
Have the students find examples of advertisements from at least 5 forms of advertising media.
Conduct a scavenger hunt to find different types of advertisements tailored to specific target markets.
Have the students examine the site: at and research costs of various methods of advertising.
Have the students complete a chart showing the different costs of each type of advertising, and decide which method of advertising is most effective for a variety of target markets.
Discuss why the different methods of advertising are more effective for specific target markets.