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21st Century Instructional Guide for Career Technical Education - page 7 / 16

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HS.O.ADFM.5.5

examine varied methods for promoting apparel and textile products.

HS.O.ADFM.5.6

apply research methods, including forecasting techniques, for marketing apparel and textile products.

Examine marketing terminology including: the 4 P’s of marketing (product, place, price, promotion), consumer motivations (rational, emotional, and patronage motives), advertising media (magazines, newspapers, television, direct mail, radio, internet, and billboards).

Have the students brainstorm a list of every form of advertising they can think of. Make sure all of the advertising media is on the list. Have student select a “representative” of a demographic. Have students bring in examples of ads students brought in discussing a target market, have the students decide how the ads relate to the 4 P’s of marketing

Standard Number:

HS.S.ADFM.6

Components of Customer Service

Students will evaluate the components of customer service.

Essential Questions:

How do I keep and get customers?

Objectives:

Students will

Learning Plan & Notes to Instructor:

HS.O.ADFM.6.1

analyze factors that contribute to quality customer relations.

Use role-plays; view videos; play games; participate fashion shows; use appropriate telephone protocol.

HS.O.ADFM.6.2

analyze the influences of cultural diversity as a factor in customer relations.

Explore the appropriate etiquette in role plays depicting various cultures.

HS.O.ADFM.6.3

demonstrate the skills necessary for quality customer service.

Role play customer service experiences, both positive and negative.

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