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12 / 14

2003 and Onwards

AOL members begin to defect to cut-rate dial-up competitors & broadband rivals in a price war.

Loses 846,000 subs April-June 2003 alone

Almost all its $9 bn revs come from “narrowband” subs who pay $23.90 monthly + log on by phone

Only 10% of new broadband subscribers choose AOL.  

AOL competitors (MSN, Yahoo) are cheaper.  

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