2003 and Onwards
AOL members begin to defect to cut-rate dial-up competitors & broadband rivals in a price war.
Loses 846,000 subs April-June 2003 alone
Almost all its $9 bn revs come from “narrowband” subs who pay $23.90 monthly + log on by phone
Only 10% of new broadband subscribers choose AOL.
AOL competitors (MSN, Yahoo) are cheaper.