The success of Armstrong and his USPS teammates in international cycling competition has gone a long way in building the awareness of the Trek brand. Their domination of the world’s best cyclists aboard Trek OCLV frames has made the product one of the most sought after in the market. But the future success of Trek overseas, as well as stateside, hinges on more than professional racing and lightweight frames. “Through it all, it’s never about brazed steel, bonded aluminum or carbon fiber. It was the people who got us here. And we continue to rely on those good people for success. The key is that this is an ongoing story, and we see the best days ahead of us,” said John Burke.