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ARTICLE 2.- For the purposes of this Law, the following shall mean:

I. Consumer: individual or legal entity that acquires, trades, or enjoys goods, products or services as the ultimate beneficiary. A consumer shall also be understood as the individual or legal entity that acquires, stores, uses, or consumes goods or services in order to incorporate them into processes of production, manufacture, marketing, or to render services to third parties, only in the cases set forth by Articles 99 and 117 of this Law.

With respect to legal entities that acquire goods or services to incorporate them into processes of production or to render services to third parties, they may only exercise the actions set out in the aforesaid provisions whenever they have been authorized to act as micro-businesses or micro-industry enterprises within the meaning of the Law to Foster Competitiveness of Micro, Small and Midsize Businesses (Ley para el Desarrollo de la Competitividad de la Micro, Pequeña y Mediana Empresa) and of the Federal Law to Promote Micro-Industry and Craft Activities (Ley Federal para el Fomento de la Microindustria y la Actividad Artesanal), respectively, and pursuant to the requirements set forth in the Regulations hereto.

II. Supplier: individual or legal entity that customarily or periodically offers, distributes, sells, leases, or grants the use or enjoyment of goods, products, and services;

III. Ministry: the Ministry of Economy (Secretaría de Economía), and

IV. Agency: the Consumer Protection Federal Agency (Procuraduría Federal del Consumidor).

ARTICLE 3.- In the absence of specific jurisdiction of a given government office or government office of the federal public administration, the Ministry of Economy (Secretaría de Economía) shall be entrusted to issue the Mexican Official Standards set forth by law, and the Agency shall be entrusted to surveil that the provisions of the selfsame law are duly observed, and to penalize its nonobservance.

ARTICLE 4.- The federal, state, and municipal authorities shall collaborate to apply and surveil the observance of this Law.

ARTICLE 5.- Services rendered by reason of a labor or contractual relationship; professional services which do not have a commercial nature, and services rendered by credit bureaus have been exempted from the provisions of this Law.

Likewise, services governed by financial laws rendered by Institutions and Organizations which supervision or surveillance has been entrusted to the National Banking and Securities Commission (Comisión Nacional Bancaria y de Valores), the National Commission of Insurance and Bonds (Comisión Nacional de Seguros y Fianzas), the National Pension Fund System (Sistema de Ahorro para el Retiro) or any regulating or supervisory office, or to an office of protection and defense subordinated to the Ministry of Finance and Public Credit (Secretaría de Hacienda y Crédito Público) have been excluded.

ARTICLE 6.- Both suppliers and consumers shall be bound to comply with the provisions of this Law. Entities of the federal, state and municipal public administration and entities of the government for the Federal District are bound to observe this Law, when acting in their capacity as suppliers or consumers.

ARTICLE 7.- Any supplier is bound to inform and respect the prices, fees, warranties, amounts, qualities, measurements, interests, charges, terms and conditions, time periods, dates, modalities, reservations, and other conditions which such supplier has offered, assumed, or agreed upon with the consumer regarding the delivery of a good or the rendering of a service, and under no circumstance can these goods or services be denied to any person.

ARTICLE 7 BIS.- The supplier is bound to exhibit in a prominent manner the total amount to be paid for the goods, products, or services such supplier offers to consumers.

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