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ARTICLE 14.- The term for the rights and obligations set forth in this Law shall be subject to a one-year statute of limitations, except for other terms provided for in this Law.

ARTICLE 15.- Whenever a collection is made charging directly a credit or debit account, or a similar account of the consumer, the charge shall not be made until the good has been delivered or the service has been rendered, except when the consumer has given express consent to carry them out later.

ARTICLE 16.- Suppliers and companies which use information on consumers for marketing or advertising purposes are bound to inform, free of charge, to any person that requests so, if said supplier or company keeps any information on such person. If such information exists, it shall be made available to such person or his representative upon request, as well as a report on which information has been shared with third parties, the identity of such third parties as well as the recommendations said supplier or company made. The answer to each request shall be given within thirty days following its submission. In case the information of a consumer is ambiguous or inaccurate, the consumer shall draw the attention of the supplier or the company to this regard, and the latter shall make the corrections that the consumer indicated with good reason and inform the corrections to the third parties to which such information has been delivered.

For purposes of this Law, marketing or advertising purposes shall be understood as the offering and promotion of goods, products or services to consumers.

ARTICLE 17.- Advertising materials sent to consumers shall contain the name, address, phone and, in absence thereof, the electronic address of the supplier, of the company, if any, that sends the advertising in the name of the supplier, and of the Agency.

The consumer may demand directly from specific suppliers and from companies that use information on consumers with marketing or advertising purposes, not to be bothered in his address, workplace, and electronic address or through any other means to be offered goods, products or services, as well as to send no advertising. Likewise, the consumer may demand at all times from suppliers and companies which use information on consumers with marketing or advertising purposes, not to assign or transfer his information to third parties, except when such assignment or transfer is determined by a judicial authority.

ARTICLE 18.- If applicable, the Agency may keep a public registry of consumers who do not wish that their information be used for marketing or advertising purposes. Consumers may inform the Agency either in written or via electronic mail their request to be registered in such registry, which shall be free of charge.

ARTICLE 18 BIS.- Suppliers and companies that use information on consumers with marketing or advertising purposes, and their clients are prohibited to use the information regarding consumers for purposes other than marketing or advertising purposes, and to send advertising to consumers that have expressly stated their volition not to receive it, or who are registered in the registry mentioned in the preceding article. The suppliers who are the purpose of the advertising shall be jointly responsible for handling the information of consumers when such advertising is sent through third parties.

Chapter II


ARTICLE 19.- The Ministry shall establish a consumer protection policy, which constitutes one of the social and economic instruments of the State in order to favor and promote the interests and rights of consumers. The foregoing shall be made by adopting measures seeking the best operation of markets and the economic growth of the country.

The Ministry has been empowered to issue the Mexican Official Standards and Mexican Standards with respect to:

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