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What kind of research?

Pushes Frontiers

¾ Novel (asks a new question never before understood or known) ¾ Relevant (to academic discipline; to companies; to society) ¾ Important (resolves issues that many people care deeply about)

¾ Rigorous (well-executed; controls for rival explanations; no agenda)

¾ Generalizable (not specific to a particular person, company, or industry; otherwise, consulting)

Research Mission:

To be a world-class leader (in the eyes of the academic and

business communities) in the production of knowledge that makes relevant and important contributions to business practice

and social welfare.

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