What kind of research?
¾ Novel (asks a new question never before understood or known) ¾ Relevant (to academic discipline; to companies; to society) ¾ Important (resolves issues that many people care deeply about)
¾ Rigorous (well-executed; controls for rival explanations; no agenda)
¾ Generalizable (not specific to a particular person, company, or industry; otherwise, consulting)
To be a world-class leader (in the eyes of the academic and
business communities) in the production of knowledge that makes relevant and important contributions to business practice
and social welfare.