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Most Popular Apps

Games continue to be the most popular category of apps for both feature phone and smartphone users alike. Sixty-one percent of smartphone owners and 52% of feature phone owners report using a game app in the past 30 days. Weather apps are the next most popular category.

But while all categories of applications are more popular on smartphones than on feature phones, the difference is more pronounced in categories such as Maps/Navigation, where more computing power, larger screens and touch interfaces deliver a more satisfying experience.

When it comes to the popularity of individual apps, Facebook reigns supreme on all smartphone operating systems. The most

Fi2ure 1: Category of apps used in the past 30 days

Games

Weather Maps/Navigation/Search

Social Networking Music News Entertainment Banking/Finance Dining/Restaurant Sports

15% 14%

15%

24% 22%

25% 24%

Productivity Shopping/Retail

Video/Movies Travel Food/Drink

Communication (e.g., IM, VoIP)

Lifestyle/Health Household/Personal Care

7% 5%

10% 11%

22% 21% 21%

13% 11%

19% 18%

11% 10%

14%

16%

20%

Source:The Nielsen Company

used apps are popular among users of all operating systems, although there area few minor differences: Twitter is among the top five only on the BlackBerry, perhaps because the device’s keyboard is optimized for typing. And while YouTube is popular on Android and Windows Mobile, it doesn’t make the top five on the iPhone or BlackBerry operating systems. Naturally, iPod/ iTunes is popular only among iPhone users.

Our research shows the emergence of category champions with a significant lead over the competition. Facebook is the leading social networking app, the Weather Channel is the top weather app, Google Maps dominates Maps/Navigation and Pandora is the most popular Music app.

61%

52%

55%

39%

30% 32%

50% 49%

42%

36% 36%

33%

28%

Smartphone

Feature phone

2

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