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Beyond Cellphones

As connected devices such as touchscreen tablets, eReaders and media players gain in popularity, mobile apps are likely to flourish there as well. It should be no surprise that the iPod Touch currently sees the most apps downloads. Games are the most popular app category on all connected devices, just as they are on smartphones and feature phones. A separate research study, the Nielsen Connected Devices Playbook, is currently underway and will delve deeper into the role of connected devices in mobile media.

Figure 12: Besides smartphones, respondents are most likely to download apps to iPod Touch

16%

Other Devices Apps Downloaded to

8%

5%

6%

1%

App Downloads to Additional Devices- Microsoft Zune

App Downloads to Additional Devices-

App Downloads to Additional Devices-

App Downloads to Additional Devices-

App Downloads to Additional Devices-

e-Readers

iPad

Sony PSP

iPod Touch

Base: App Downloads to Additional Devices - iPodTouch (n=398), App Downloads to Additional Devices - Microsoft Zune (n=398), App Downloads to Additional Devices - Sony PSP (n=398), App Downloads to Additional Devices - e-Readers (n=398), App Downloads to Additional Devices - iPad (n=398), App Downloads to Additional Devices - Other devices (n=398).

Source:The Nielsen Company

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