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We are pleased and proud to present the spring 2007 Lyons Press list. - page 48 / 95

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sports

MARKETING CAMPAIGN National Publicity Campaign Online Promotion

MICKEY MANTLE’S Behind the Scenes in America’s Most Famous Sports Bar WILLIAM LIEDERMAN

Following in the tradition of such famed New York City hot spots as Toots Shor’s and Elaine’s, Mickey Mantle’s Restaurant has stood as both a restaurant and a blue-plate gathering place for athletes and celebrities since opening in 1988. Author William Liederman, who founded the restaurant with the offi- cial endorsement of Mantle himself, knew he was on to something big. What he didn’t know was the number of funny, poignant, and often outrageous tales that would play themselves out under his watch. No other book will give readers an inside view into one of the most storied sports bars in history.

William Liederman was the founder of Mickey Mantle’s Restaurant, which has played host to scores of radio and television broadcasts, as well as book parties, press events, and charity auctions. He lives in New York City.

  • Ball Four meets Kitchen Confidential

  • Mantle is one of the most famous sports personalities of all time

  • Includes the humorous comings and goings of such famous athletes as Muhammad Ali, O. J. Simpson, Reggie Jackson, Joe Pepitone, and Wilt Chamberlain, as well as encounters with Donald Trump and Marla Maples—not to mention the police, health inspectors, and the Mafia

  • Includes 8-page b|w insert

APRIL 07

$19.95 US–24.95 CAN

1-59228-843-X

US, CAN

HARDCOVER

978-1-59228-843-4

1 1 5 2 x 8 4

256 PAGES

48 TO ORDER, CALL 1 800 243 0495 I FAX 1 800 820 2329

24/CTN

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