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We are pleased and proud to present the spring 2007 Lyons Press list. - page 6 / 95





6 / 95

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MARKETING CAMPAIGN Marketing Budget: $75,000 Print Run: 50,000 National Publicity Campaign Advance Reading Copies

National Advertising Campaign

Advertising in select Where magazines

Southeastern U.S. author tour

Billboard Advertising (NC, SC and TN)

Big Mouth Mailing Booksense Promotion Online Promotion

Praise for J. Michael Veron’s The Greatest Player Who Never Lived

“A gripping read”

Mike Snider USA Today

“It is dual parts John Grisham and John Feinstein, a legal mystery with a golf backbone . . . this book is a keeper.”

Dan Raley Seattle Post-Intelligencer

SHELL GAME One Family’s Long Battle Against Big Oil J. MICHAEL VERON

Shell Oil was accustomed to getting its way in Louisiana. With deep pockets, teams of attorneys, and influential lobbyists in the state legislature, the second-largest oil company in the world could demand— and get—essentially anything it wanted. Until it met J. Michael Veron and his family.

Shell Game is the dramatic, fast-paced true account of a nine-year battle pitting a Louisiana family of modest means against Shell in an effort to clean up decades of pollution on the family’s property. Bullied, intimidated, and dubbed “the Beverly Hillbillies” by Shell’s highly paid attorneys, author J. Michael Veron’s relatives refused to buckle—and continued their fight against tremendous odds.

A small-town lawyer, Veron led the fight against Shell. His first-person account of the struggle is grip- ping, tense, and ultimately uplifting. It is a story of greed and great passion and of a family’s refusal to back down in the face of unrelenting pressure. Shell Game is the story of how one family not only righted a wrong, but also changed the way oil companies operate.

J. Michael Veron is a trial attorney, author, and law professor at Louisiana State University. Veron’s ear- lier works of fiction earned him the title of “master of fiction” from USA Today. Shell Game is his first work of nonfiction.

  • Firsthand account of a dramatic nine-year struggle

  • Intriguing and colorful characters

  • David-versus-Goliath drama, with one small rural family taking on Shell Oil

  • Great environmental drama that exposes the greed of a large corporation

APRIL 07 1-59921-033-9 978-1-59921-033-9

$24.95 US–31.95 CAN






06 TO ORDER, CALL 1 800 243 0495 I FAX 1 800 820 2329

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