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Protocol & Etiquette Manual - page 23 / 59





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S E C T I O N I I I . 8 . P u b l i c / M e d i a A p p e a r a n c e s ( t e l e v i s i o n , r a d i o , m o v i e s , e t c . ) a n d P r e s s R e l e a s e s ( # )



    • i.

      The General President of Alpha Phi Alpha (or his designee) is the official representative of the fraternity

    • ii.

      No chapter or brothers should represent Alpha Phi Alpha Fraternity in any media (television, radio, movie, etc.) without the expressed written permission of the General Organization. This includes interviews, personal appearances, step shows, etc.

    • iii.

      No chapter or brothers shall participate in a TV shows, movie or video unless it cleared by the General Organization. No one should audition, serve as an extra or participate in a show where the wearing of the Insignia of Alpha Phi Alpha Fraternity or representation in the name of the fraternity is a requirement without expressed written consent from the General Organization.

    • iv.

      No brother or chapter should authorize the use of any symbol of Alpha Phi Alpha Fraternity, Inc. in any public/media appearance without the expressed written permission of the General Organization.

    • v.

      All Alpha Men (college and alumni) must understand that while in the public eye they will no longer be known as John Doe. Instead they may be labeled as "John the Alpha".

      • 8.2

        Public/Media Appearances

        • i.

          If given permission to participate in a media event, the brothers or chapters must display the aims of manly deeds, scholarship and love for all mankind.

        • ii.

          Brothers should make every effort to be as knowledgeable as possible on the subject matter that will be discussed. Nothing can destroy credibility faster than inaccurate information.

        • iii.

          Brothers should be aware of the program’s target audience. The target audience of BET’s College Hill is completely different from that of ABC’s 20/20. … knowing that difference can help ensure that your message is communicated effectively.

        • iv.

          Brothers and Chapters should obtain approval for public/media appearances from the National Organization utilizing the form in Attachment U.

      • 8.3

        Press Releases

        • i.

          A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.

        • ii.

          Brothers and Chapters should obtain approval for all press releases from the National Organization utilizing the form in Attachment U.

      • 8.4

        Public Service Announcements (PSA)

        • i.

          A PSA is an announcement on television or radio serving the public interest and run by the media at no charge. For example, a utility company might do a series of PSA’s on the subject of saving energy in the home. Each one would feature the company’s name.

        • ii.

          In utilizing the official symbols of Alpha Phi Alpha Fraternity, Inc. chapters should be careful to follow the guidelines outlined in SECTION III.4.

        • ii.

          Brothers and Chapters should obtain approval for public service announcements from the National Organization utilizing the form in Attachment U.

SECTION III.9 Greeting Protocol

    • 9.1


      • i.

        Although Alpha Phi Alpha Fraternity, Incorporated firmly believes in egalitarianism, Alpha Officers are the closest thing that we have to royalty, so a certain amount of deference is offered to them that is not offered to other Brothers who do not hold an elected or appointed position. The highest- ranking elected Alpha Officer (General President; Past-General President; Regional Vice President; Assistant Regional Vice President; elected National Officers) present at an official function should at all times be granted the respect, courtesies and amenities befitting the office. NOTE: This applies to the District Directors when functions are held in his District and the Chief Pharaoh during Intake. Brothers stand and applaud out of respect for the office when an Alpha Officer enters a room of those who have assembled to conduct the business of the Fraternity. It should also be noted that Brothers should also remain standing until the Alpha Officer is seated or until he directs them to be seated.


15th Draft 9/18/07

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