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Protocol & Etiquette Manual - page 24 / 59





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Official Challenge

  • i.

    In greeting a suspected member of Alpha Phi Alpha not known to another Brother, the Official Challenges as outlined in the Ritual of Alpha Phi Alpha Fraternity, Inc. is the ONLY means of challenge.

  • ii.

    Brothers are not required to (nor should they) respond to other locally developed challenges. (#)

Official Greetings

  • i.

    In a formal setting, (e.g. a Fraternity Meeting, Convention, etc.), a Brother should always address another Brother using the title “Brother” and his last name.

  • ii.

    In an informal setting (e.g. a shopping mall or the likes), a Brother does not have to address another Brother using a formal title. It is also appropriate for a Brother to refer to another Brother as “frat”, in an informal setting.

  • iii.

    In cases where an Alpha Officer is present, the Brother acknowledging this Brother should always use the title “Brother” followed by the Alpha Officer’s title (i.e. Brother General President; Brother Vice-President; Brother District Director).


Alpha Officers Introduction


When introducing an Alpha Officer who is present at any function, they should be introduced using the title “Brother” followed by the Alpha Officer’s current or former (in some cases) position:

  • a.

    Brother John Doe, the (state Region) Regional Vice-President (Assistant Vice-President).

  • b.

    Brother John Doe, the (state District) District Director (Assistant District Director).


An exception is the current or a former General President. In that case, he should be introduced using some combination of the number of his General Presidency of Alpha Phi Alpha Fraternity, Incorporated, the title “Brother” and his first (middle initial) and last name in one of the listed formats. i.e. The 32nd General President of Alpha Phi Alpha Fraternity, Inc., Brother Darryl R. Matthews, Sr. or Brother Darryl R. Matthews, Sr., the 32nd General President of Alpha Phi Alpha Fraternity, Inc.


It is not necessary to ask brothers to stand Titles Used with Correspondence and Invitations



Correspondence addressed to a Brother should utilize the tile of “Brother” followed by the official position on the next line. Correspondence addressed to a Brother and his spouse should include the titles of “Brother and Mrs


Merriam-Webster’s Online Dictionary defines protocol as a code prescribing strict adherence to correct etiquette and precedence. This protocol manual is developed in an effort to provide a common set of procedures for Alpha Phi Alpha Men. The manual includes official policy and procedures regarding what it means to be an Alpha Man and General Alpha Protocol. This manual is not designed to provide punitive actions for non-adherence in all instances.

Protocol and etiquette is your actions that express your respect of another person and/or organization. Etiquette is a lofty and valued attitude and is a source of harmony and solidarity. If an organization is to preserve and protect its brand, there must be strict definition of the rules of protocol and etiquette.

According to Wikipedia on-line dictionary, the notion of etiquette is of French origin and arising from practices at the court of Louis XIV. For some etiquette and protocol is occasionally disparaged as old-fashioned or elite, a code concerned only with "which fork to use". Some people consider etiquette to be an unnecessary restriction of freedom of personal expression; others consider such free spirits to be unmannerly and rude. For instance, wearing pajamas to a wedding in a cathedral may be an expression of the guest's freedom, but may also cause the bride and groom to suspect that the guest in pajamas is expressing amusement or disparagement towards them and their wedding.

Etiquette may be enforced in pragmatic ways: "No shoes, no shirt, no service" is a notice commonly displayed outside stores and cafés in the warmer parts of North America. Others feel that a single, basic code shared by all makes life simpler and more pleasant by removing many chances for misunderstandings. This protocol and etiquette manual is designed to provide Men of Alpha Phi Alpha Fraternity, Inc. with the proper manner in which Men of Alpha should behave and act. In those cases, where polices in this document are not decretory, such will be noted by a (#) sign. However, enforcement of the policies and procedures in the manual will not necessarily be punitive. Enforcement may simply mean a simply phrase like, “Alphas don’t do that.” Where there are requirements to obtain approval of certain processes and procedures, the process has been outlined


15th Draft 9/18/07

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