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“As a global brand on the Web, we need and rely on having a consistent source for online research and analysis. We're excited not only about MegaPanel's ability to provide detailed consumer insight but also the extensive reach of its panel.”

Ann Sestero Research Manager MSN

MegaView Local – Offers in-depth data at the local market level, allowing a granular breakdown of visitor traffic, including demographic reporting by site and locality. Determine each market’s share of voice, trend them over time and decide on key markets for optimal results. Leverage this data to focus on strategic geographic markets, and develop an integrated offline and online media plan that pinpoints specific regions.

How does it work? MegaPanel is the largest global meter-based panel. Proprietary metering software installed on home and work PCs captures actual clickstream behavior. And, unlike other samples and surveys, it’s the only research platform weighted on the traditional media research methodology of random digit dial (RDD) recruitment and a regular enumeration survey. With its roots in proven research practices, MegaPanel yields the most accurate, granular and reliable data available.

A variety of panel sources ensure a complete spread of people. In-depth demographic information collected during the recruitment process is balanced to Nielsen//NetRatings’ RDD panels to ensure the sample is representative, relevant and accurate.

Nielsen//NetRatings’ experienced analysts prepare the questionnaires and surveys used in MegaPanel research so that the responses generated answer your business questions. Using our unique metering technology, MegaPanel can survey panelists based on a predetermined behavior or past online behavior and add a historical behavioral dimension to traditional survey research.

About Nielsen//NetRatings Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry’s premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, LemonAd, MegaPanel and SiteCensus services. Covering 70 percent of the world’s Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business.

Nielsen//NetRatings www.nielsen-netratings.com sales@netratings.com (888) 634-1222

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