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Health Information Management Technology — Second Edition — - page 42 / 48

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©2006 All rights reserved.

HIPAA:  Marketing

Activities not defined as marketing per HIPAA (authorization not required)

Communications by covered entity about health-related products and services provided by or covered as a benefit by the covered entity or a third party (must meet requirements)

Communications for treatment of individual

Communications for case management/care coordination or alternative treatments

Remuneration to the covered entity must be disclosed

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