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Welcome to Directory Driven Commerce 2005 - page 14 / 14

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Key Issues

What makes researching more difficult today?

Is there a usage cliff out there for print YP?

Is the consumer ahead of the advertiser in terms of turning to online?

How acute are the difference among the key demographic segments e.g. age, income, education, ethnicity?

Can a “mass” media nature of print Yellow Pages evolve itself to address these increasingly narrow audience segments?

Is there a “real” trend toward performance based models – if so, are they here to stay?

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