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3. Social Contagion Theory - LeBon

note here the time frame  - this is the period of positivism,

 belief that science could explain everything – tendency to

 explain all behaviours In biological/medical terms – hence

 the presumption that ‘mobs’ and the behaviour seen there

 must have some sort of biological/medical explanation –

 the use of terms like ‘instinct’ ‘contagion’, ‘social pathology’

Le Bon, Park and Blumer the three major theorists here

an assumption that something happens in a crowd situation

 that can cause people to become irrational or ‘temporarily

 insane’

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