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3. Social Contagion Theory  - Park

Robert Park (1921) – Introduction to the Science of Sociology

the concept of ‘emergent action’  - that people will engage

 in unusually intense interaction during periods of stress

 or disorder

a ‘circular reaction’ is created as this interaction takes place

 as individuals actions are reinforced, and in turn reinforce

 those of others (escalation)

it is social behaviour because it is ‘referent’ – people are

 behaving as the take account of and respond to the actions

 of others (question: is all behaviour social behaviour?)

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