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3. Social Contagion Theory  - cont’d

crowd members lose their ability to think independently,

 rationally – the development of a collective mind

the crowd suppresses differences among the members

the concept of ‘milling behaviour’ – aimless, anxious behaviour,

 that is a signal to individuals of the emotive state of the crowd

sets the stage so that anyone can potentially take on a

 leadership role that fits with the mood of the crowd

also talks about ‘expressive’ crowds that exist to express,

 experience, release emotions – like religious revivals,

 sports, rock concerts, etc. (note Durkheim here)

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