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3. Social Contagion Theory  - Blumer

Herbert Blumer (1969) – “The Field of Collective Behavior”

really, defined many of the phenomena to be included here –

 fads, fashions, social movements, crowds, mobs, panics,

 manias, dancing crazes, stampedes, mass behavior, public

 opinion, propaganda, revolutions, reforms (too broad?)

usually, people engage in interpretive interaction – but in

 crowd situations people engage in circular reaction where

 they stopi interpreting, and merely act in response to others

show Blumer’s theory (p. 19 of text)

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