X hits on this document

170 views

0 shares

0 downloads

0 comments

26 / 75

3. Social Contagion Theory  - cont’d

milling behaviour – creates anxiety, heightened awareness –

a readiness for action (e.g. fight or flight instinct)

Blumer’s theory – p. 20 in text

social contagion created by excitement, leading to

 imitation of one another’s behaviour, responding to rumour,

 innuendo is the absence of other information

concept of ‘the mass’ – a group of anonymous individuals,

 not directly in touch with one another, much more

 individualistic – e.g. people following the O.J. Simpson trial –

 but a volatile group in society, a force to be reckoned with

 (e.g. the end of cyclamates, Dow beer, others?)

Document info
Document views170
Page views170
Page last viewedTue Dec 06 22:26:03 UTC 2016
Pages75
Paragraphs965
Words5215

Comments