1. What is collective behaviour?
any event during which a group of people engages in unusual
behaviour – that is, ‘non-normative’ behaviour
behaviour that falls outside the usual, ‘normative’ expectations
norms – the rules regulating people’s behaviour in
particular situations – they are situation-specific, and may
over time become institutionalized (folkways, mores, laws)
e.g. riots, fads, fashions, social movements, rumours