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2. Value Added Theory (cont’d)

4. Precipitating factors: an occurrence that sparks the beginning of

the episode of collective behaviour – e.g. an arrest, or death,

episode of racism, etc.

5. Mobilization of participants: ability to reach participants, gather

them together (physically or virtually), ability to communicate,

leadership

6. Social control: the counter-response of the agents of social

control, the ‘status-quo’

Deterrence: controls aimed at stopping the episode

Accommodation: acceptance of the episode

Redirection: redirect or ‘co-opt’ the episode

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