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2. Individualistic Approaches (cont’d)

> Miller and Dollard (1941)

crowd stimulus varies by:

-

interstimulation (excitement created by others – e.g. milling)

-

proximity (influence increases the closer people are)

-

numbers (as size increases, protection, permissiveness

 increases)

-

anonymity (increases with size)

-

prestige factor (greater the prestige of the leader, greater

 the crowd stimulation)

still, no matter how influential the crowd, it cannot evoke behaviour

 the individual does not already have a predisposition for

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