X hits on this document

138 views

0 shares

0 downloads

0 comments

64 / 75

2. Individualistic Approaches (cont’d)

> Hogg and Abrams (1988) – ‘Social Identity Theory’

social acceptance as a strong need to be met, and crowd situations

 can be very influential in this regard

society as a ‘web of social categories’ (social statuses of different

  levels of power and influence)

identity based on one’s social categories (status) – there is no

 innate self, but rather a learned self based on our ‘personal

 identifications’ and our ‘social identifications’ that emerge from

 interpersonal relationships

in crowds, a group ‘social identification’ forms, defining what is

 or is not appropriate behaviour

Document info
Document views138
Page views138
Page last viewedFri Dec 02 20:46:03 UTC 2016
Pages75
Paragraphs965
Words5215

Comments