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3. History of the Study of Collective Behaviour

Mackay (1841) – Extraordinary Popular Delusions &

 The Madness of Crowds

Le Bon (1895) – The Crowd: A Study of the Popular Mind –

 note here influence of French Revolution, and the events

 stemming from this – the origins of ‘contagion theory’ – that

 collective behaviour can cause animal instincts to be

 brought out

Robert Park, Ernest Burgess (1921) An Introduction to the

 Science of Sociology – another version of contagion theory

Herbert Blumer – the concept of the ‘acting crowd’

Contagion Theory fell out of favour beginning in the 50’s

 and in particular in the 1960’s

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