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3. History of the Study of Collective Behaviour (cont’d)

Turner and Killian (1957) Collective Behaviour – development

 of the ‘emergent norm’ perspective – that collective behaviour

 is a product of new norms that emerge from novel situations –

 note here W.I. Thomas and the ‘definition of the situation’

 example – new norms emerging in an situation of violent

  behaviour, or in a university dormitory

individuals have their own reasons for involvement – but

 the group is the catalyst for the new emergent norms

the Asch experiments

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