MARCH Outcome Evaluation
The reinforcement part includes a dialogue by voluntarily formed cells or listening and discussion groups (LDGs). The groups discuss weekly on the carefully prepared HIV/AIDS Listening and Discussion Guides and radio serial drama with the help of trained peer facilitators. The discussion gives the opportunity to persuade one another, clarify misconceptions and as a result they change themselves. In West Hararghe, where the project compliments the ongoing FP/HIV/AIDS project, there were 142 Peer educators (PEs) and 103 Community-based Reproductive Health Attendants (CBRHAs) each having 5-15 members who participated in the Group discussions and Radio listening groups. The Addis Ababa urban intervention covers seven kebeles of the former Woreda 15 locality known as is known . There were 189 Peer educators in that area. Kazanchiesfor high concentration of bars and Kazanchiestaverns where many commercial sex workers are found. In fact, the first sero-positive individuals in Ethiopia were diagnosed from this area as early as 1984. It is therefore a potentially risk environment.
The following are the major activities implemented by the project:
Developed communication strategy, curriculum for Listening and Discussion Guides (LDGs) and Listening Discussion Guides
Coordinated reinforcement activities with Radio Serial Drama (RSD) that sets the intended Model Behavior
Trained scriptwriters and produced pilot episodes.
Conducted TOT for CARE staff and partners followed by “Step – Down” trainings to Peer Educators and CBRHA’s at both sites.
Increased the exposure of the target population to the radio serial dramas through the Drama Group.
In order to further motivate the target population, the project staff trained youth groups in West Hararghe to produce local dramas and songs pertaining to issues raised in the LDGs.
Implemented reinforcement activities through trained peer education and the Listing and Discussion Group (LDGs).
Mobilized communities to generate continuous support to project activities
Designed School and Teachers Support to provide supervisory support for PE’s
Supported schools Anti-AIDS clubs with audio visual materials to facilitate the channel of communication in schools.
Although some of the activities of the MARCH project were initiated as early as 2001, the actual implementation of the project at a full scale was started in 2003 in both of the sites. The project phased-out around mid-2005.
Addis Ababa and West Hararghe